In the present digital age affiliate marketing has become a very popular and profitable online income strategy for individuals and businesses. Out of the many affiliate programs which are out there we see that the Zomato Affiliate Program which does very well especially for food, lifestyle and local services bloggers, content creators and website owners. Zomato which is a global leader in the food delivery and restaurant discovery space gives affiliates the chance to earn commission by bringing in their users to their platform.
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What is the Zomato Affiliate Program?
Zomato has a marketing program which puts forward to the public the option for individuals and businesses to put forward Zomato’s services which include restaurant bookings, food delivery, and subscription based options like Zomato Gold and Zomato Pro in which for each successful referral the affiliate earns a commission. We put out to affiliates that they may use our branded tracking tags or banners which they in turn may put out via their sites, blogs, social media or other digital marketing tools.
Zomato’s affiliate program is also of the performance based marketing type. We earn a commission on each click which in turn results in a desired action by the user they may place an order for food, sign up for Zomato Pro, or book a table at a restaurant.
Why Join the Zomato Affiliate Program?
Join the Zomato Affiliate Program for these reasons:.
1. Brand Recall.
Zomato is a very recognizable brand which has a large customer base in India and also in other Asian countries. To promote a reputable brand like this we see higher affiliate conversion rates.
2. Great Demand.
Food delivery and restaurant searches which are used by millions every day. As online food order growth goes up we see consistent traffic and profit.
3. Wide range of products.
Affiliates promote a variety of Zomato services which include:.
- Food delivery
- Dine-out deals
- Zomato Pro memberships
- Restaurant reservations
This range of products allows affiliates to target various audiences and increase their income.
4. Pleasing Commission Structure.
Zomato has competitive commission structures based on user actions. Affiliates can earn for:.
- First-time user sign-ups
- First orders or bookings
- Zomato Pro subscriptions
Payout amounts do fluctuate but we see it as a way to reward the high performing which in turn will encourage better effort.
How to get into the Zomato Affiliate Program.
At present Zomato does not have its affiliate program which is present on its website. What it does is partner with large affiliate networks like:.
- Impact. Code.
- CJ Affiliate (Commission Junction)
- Admitad
- vCommission
- Cuelinks
To apply for join in:.
- Register with an Affiliate Network: Choose into a network which has the Zomato program. For instance you may sign up to Cuelinks or Admitad.
- Search for Zomato: Once you are signed up find “Zomato” in the list of affiliate programs.
- Apply for Approval: Some networks that require approval. We have the forms filled out and we detail how we plan to promote Zomato.
- Get Your Affiliate Links: Once we have your approval you’ll get your dedicated tracking links or creatives.
- Start Promoting: Share out these links on your blog, site, or social media to begin earning.
How Does the Affiliate Program Work?
The Zomato Affiliate Program is based in CPA. What this means is you earn when a certain action is completed by a user after they click your link. Here is how it goes:.
- Click: A user taps on your Zomato affiliate link.
- Redirect: They are sent to the Zomato app or website.
- Action: The user performs a qualifying action (such as placing their first order).
- Tracking: The affiliate program tracks this activity via cookies and referral IDs.
- Commission: After the action is verified which is in most cases within 30-60 days, you get your commission.
Typical Commission Structure
While to some degree the commission rates may fluctuate between affiliate platforms and regions they may look like this:.
- New User Food Order: 100 – 150 per order.
- Zomato Pro Subscription: 200 300 per subscription.
- Restaurant Reservation: Rs. 50 Rs. 100 per successful booking.
Note: Commissions tend to be high for first time users and for premium services. For return users we see a lower or no commission.
Tips to Maximize Earnings
To do well as a Zomato affiliate try out these strategies:.
1. Target your local audience.
Since the coverage of Zomato’s services is by location, tailor your content to specific cities or regions. Use geo targeted keywords like “best pizza delivery in Bangalore” or “top restaurants in Delhi with Zomato Pro.
2. Produce high quality content.
Write up blog articles, restaurant reviews, or food delivery comparisons. We see that which which is informative and engaging does better in search results and also which earns us reader trust.
3. Use Social Platforms.
Promote your affiliates on Instagram, YouTube, Facebook, and Twitter. Also we see that which food related content does very well on visual platforms.
4. Email Campaigns.
Build out your email list and feature Zomato deals in your emails. If your subscribers trust what you put out they are more likely to convert.
5. Run Seasonal Campaigns.
During festivals and events we see an increase in conversion rates which is why we should promote special deals then.
6. Use Creative designs and Banners.
Use affiliate resources for design elements which will improve your blog or site. Attractive graphics may increase click through rates.
Challenges to Consider
- While the Zomato Affiliates Program presents great opportunities, also it brings in its wake a few issues:.
- Regional Limitations: Some regions may not have Zomato coverage which in turn reduces your target audience.
- Commission Variability: Affiliate networks may change that.
- Competition: In the very competitive food delivery field what it takes is consistent effort and quality content.
Conclusion
Zomato’s Affiliate Program is an option which many bloggers, influencers, and digital marketers of the food and lifestyle space would find very attractive. Also known for it’s large brand footprint and a great variety of services and as a performance based awards platform, Zomato is a very useful tool for affiliates to use in growing their business and also their profit.
To achieve success with the Zomato Affiliate Program present to your audience value added content which is relevant to them and also pay attention to what is trending in promotion. With the right approach and consistent work the Zomato Affiliate Program may become a large part of your online marketing portfolio.
