Swiggy, which is at the forefront of India’s food delivery space, has transformed the online food order scene. With a large network of restaurants and a strong logistics base, it is providing a great experience to millions of users. Beyond just food delivery, Swiggy has also forayed into other segments like groceries and convenience products. What is not known to many is the Swiggy Affiliate Program which we have which is very much a go to for people, influencers, bloggers, and digital marketers looking to earn passive income through promotion of Swiggy’s services.
The Swiggy Affiliate Program is a platform which we open up to third parties for them to promote Swiggy via their digital platforms which include websites, blogs, social media channels, or mobile apps. What we see is that affiliates earn commissions based on certain actions which are a result of a user which signed up, installed an app or placed an order via that affiliate’s referral link. We are talking here of a performance based marketing strategy in which the affiliate is paid out for the actual value they bring to the business. In the end what we have is a win win for both Swiggy and our partners we get more users and orders and affiliates get paid for their marketing efforts.
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How the Swiggy Affiliate Program Works
To be a part of the Swiggy Affiliate Program one usually registers via an affiliate marketing network. Also Swiggy posts its affiliate programs on large platforms like Commission Junction (CJ), Admitad which is also to be noted that they use other Indian centered affiliate networks. Upon registration affiliates are given out unique tracking links and banners to put on their sites or to share via social media. When a user clicks on an affiliate link which in turn triggers a desired action for instance installing the app or placing the first order the affiliate is paid a commission.
In this program we see a key element in the tracking system. We use advanced tracking which puts a finger on which affiliate each referral goes to. We do this via cookies which track users that come to Swiggy via an affiliate link, and which we leave active for a 30 day period. What this means is that if a user places an order within that 30 day window the affiliate still gets the credit even if the purchase was made well after the click. This also in turn encourages affiliates to get quality traffic that may not convert immediately.
Also in the case of the Swiggy Affiliate Program we see that they include a great deal of promotional material and campaign support. Affiliates have access to marketing banners, email templates, and seasonal creatives which in turn do very well in presenting current offers or discounts to users. These materials are also very useful in running very effective campaigns which in turn see more conversions. Also at times Swiggy will run in to special bonus programs or limited time commissions during festive seasons or high demand periods which in turn encourage more active affiliate participation.
Which can participate in it.
The affiliate program has wide participation from many types of users. We see individual bloggers and YouTubers as well as large digital marketing companies sign up. Also we have that influencers with large followings in food, lifestyle, or tech do very well in this program. A YouTube which reviews food delivery services or a blog that does restaurant reviews may include affiliate links which in turn present a natural and very effective promotion.
Even out of the box developers and what we may call comparison sites which are in the know. For example we see apps which put up food deals or which are into the cash back business include Swiggy affiliate links which in turn push users to order from them. Price comparsion sites or deal aggregation platforms very much play the affiliate card as a way to monetize the traffic they have. We see a great diversity in who is a part of this which in turn makes the program very inclusive and scalable.
For the new players in affiliate marketing this program is also a great place to start. As Swiggy is a very well known and trusted brand we see higher rates of conversion as opposed to that of less recognized platforms. Also with a user friendly affiliate dashboard which also gives access to analytics, we see even the beginners to the game do very well and are able to quickly figure out what is working and what is not and adjust their strategies.
Earnings Potential and Commission Structure
Earnings from the Swiggy Affiliate Program are determined by a number of factors which include the kind of campaign, the affiliate’s location, and the time of year. We pay out on a Cost Per Acquisition (CPA) basis which is a fixed amount for each new user or first order that goes through the referred link. Also some campaigns may put forth a Cost Per Install (CPI) which rewards affiliates for each app install that we see through their link.
Commission rates can range between ₹50 to ₹200 per successful conversion, but in promotions and with high performing affiliates which may vary also. For example in the lead up to big festivals and at the height of a large marketing effort Swiggy will raise it’s CPA charges to get more affiliates and in that process also bring in more traffic. Also some affiliate networks allow affiliates to work out individual rates based on their performance history and audience size.
In terms of what the program does mostly it is focused on getting new customers on board, that said we also see campaigns which cater to return users and repeat transactions. We put forth that this is very appealing to affiliates which in turn they may develop dedicated groups of loyal users through their efforts. Also those that do well in SEO or which have large email subscribers’ bases are able to put out steady income streams just by including affiliate links in what they already post.
Challenges and Considerations
Despite it’s benefits the Swiggy Affiliate Program also has some issues. Affordance of this program which is reported by many is that of competition. We see many people promoting the same platform which in turn makes it hard to stand out. What we do see is that what works is when affiliates put in creative and consistent effort which in turn adds real value to the audience instead of what we may term as spam.
Another issue is that of abiding by Swiggy’s terms and conditions. We see to it that our affiliate partners’ marketing methods are ethical and within the parameters of what is put forth in the program’s guidelines. For example use of misrepresentation or unauthorised brand logos will result in you being kicked out of the program. We advocate for transparence and adherence to best practices which in turn will secure a long term association with Swiggy.
Also at times we see delay in commission and tracking which is a issue we see mostly with third party affiliate networks. It is also very important to watch your dashboards and to get in touch with affiliate managers when you see something out of the ordinary. Also what we note is that successful affiliates they keep very detailed logs of their campaigns’ performance and click through rates in order to have exact payouts.
Swiggy Delivery Locations
Swiggy delivers in more than 589 cities in India. Some of these locations include:
- Delhi
- Kolkata
- Chennai
- Bengaluru
- Hyderabad
- Ahmadabad
- Pune
- Surat
- Jaipur
- Kanpur
- Chandigarh
- Lucknow
- Gurugram
- Mumbai
Future of Affiliate Marketing with Swiggy
As Swiggy grows into new areas of business which may include the expansion of Swiggy Instamart or the introduction of health oriented food options we see the affiliate marketing to expand also. New verticals bring in new campaign opportunities which in turn opens up more for affiliates to benefit from. Also we are seeing a trend of hyper local delivery and integration with third party apps which in turn present more monetization options.
Also as the creator economy grows we see more influencers and content creators to jump into affiliate marketing as a revenue play. Swiggy is in a position to ride this trend out by putting more into development of their affiliate platform, which includes better analytics tools and targeted campaigns. We also may see them roll out more customized solutions, real time data access and mobile friendly affiliate dashboards which will shape the future.
Conclusion
The Swiggy Affiliate Program is a great chance for all that are into digital monetization via performance marketing. Whether you are a professional affiliate marketer or a new to the content creation game, the program puts out a flexible and rewarding option to make money by promoting one of India’s top food delivery players. With the right strategy, persistence and knowledge of your audience you can develop a sustainable affiliate business around Swiggy’s ever growing brand. As the online food delivery space grows we at Swiggy are also seeing this as a very professional and profitable venture.
Frequently Asked Questions
1. How to join the Swiggy Affiliate Program?
To in to the Swiggy Affiliate Program you usually register via an affiliate marketing network which Swiggy has a partnership with — we see that include Admitad, Commission Junction (CJ) and so on. Once you are in you may put in a request for the Swiggy campaign, get approved into it, then you’ll have at your disposal your very own affiliate links and promotional materials.
2. What can I make from the Swiggy Affiliate Program?
Earnings fluctuate based on the type of campaign and your performance. We see that affiliates typically work on a Cost Per Acquisition (CPA) or Cost Per Install (CPI) basis which has commission structures from as low as ₹50 to as high as 200 or more for each qualified action. Also we see that which affiliates do very well or which are run for special events during peak seasons may see even better payout rates.
3. What kind of promotions can be run in the Swiggy Affiliate Program?
Affiliates have the ability to promote Swiggy via blogs, websites, social media platforms, email marketing, and mobile apps which is of course provided they agree to Swiggy’s terms and conditions. We do not usually allow paid advertising which uses Swiggy’s brand name or misleading promotions unless we give explicit permission to the affiliate network.
4. Do I get compensated for repeat orders also which in addition to new customers?
Most of what we see in affiliate programs is that new users are what affiliates are bringing in to the Swiggy platform which is to get those first time orders in for users which have not placed an order previously. But in some of the special affinity programs we see repeats and app engagement as reward triggers.
5. How do the tracking and commission payouts work?
Tracking is done through the use of cookies and referral IDs which the affiliate network puts in play. We see these cookies to be valid for a period of up to 30 days. Commissions are reported in your affiliate dashboard and we pay out to you via our payment which is either monthly or bi-monthly after we validate the numbers.
